
The Crail Food Festival Committee approached me to rebrand their annual food festival in Fife. I created the new brand and designed a bespoke illustrated e-commerce website. The illustrations feature across the website and a range of gifts in the online shop, giving the festival a distinctive, playful identity.
It was a dream project, a perfect example of how illustration and design can do more than give a brand character: they can also help generate extra revenue and engage audiences in new ways.




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