Held in our hearts

This animation was created for SANDS Lothians, now known as Held In Our Hearts, to support parents facing an unimaginable situation. When a baby dies, families may need to decide whether to have a post-mortem, and this film was designed to help them understand what this involves with clarity, compassion, and care. It aimed to provide as much support as possible at an incredibly difficult time.

Client

Sands Lothians

Categories

Art Direction, Illustration, Animation

We worked with bereaved parents to find the words and messages they felt were most important to help newly bereaved parents make an informed choice. I came up with the idea of a flowing line to show the journey, the pace was slow giving time to absorb the words that also appear on the screen. This is now being shown in many Health Boards in Scotland and other countries.

Sands animation of bulb spinning and lighting up

illustration of baby shape in blanket with small teddy

“Kate was sensitive and compassionate when meeting with bereaved parents and was incredibly intuitive, selecting the right tone, style and feel of the animation.
We have been so impressed with her work”

illustration of hand cradling a baby and small teddy

Invitation to Sands 'Parent to Parent' launch night concerning stillbirth and loss of child during pregnancy

Invitation cards to promote launch of Sands post mortem authorisation video

Kate George Design
Graphic Design | Illustration | Animation

info@kategeorgedesign.com
Call: 07971 377785

Studio 13
Out of the Blue
Edinburgh
EH6 8RG