La Locanda is a much-loved Italian restaurant nestled in the heart of Edinburgh’s Old Town. Known for its authentic regional dishes and thoughtfully curated Italian wines, it has become a favourite for both locals and visitors seeking a warm, genuine Italian experience.
I recently had the pleasure of supporting La Locanda with a small but important branding project. The team wanted a versatile badge or icon that could sit comfortably across their printed menus, signage, and other touchpoints — something that would feel timeless, elegant, and connected to their identity.
The final badge brings together the classic richness of Italian dining with the understated character of the Old Town. Designed to work at both small and large scales, it offers the restaurant a flexible visual mark they can use across future materials.
This project was a joy to work on, and it’s always a privilege to help independent local businesses refine the details that make their brand feel cohesive and memorable.
If you’d like support with branding assets, website design, or visual consistency for your business, feel free to get in touch.